Associate Director of Recruitment Marketing/GELL
Company: Celebree School of Elkridge
Location: Baltimore
Posted on: October 4, 2024
Job Description:
Reporting to the Director of Recruitment and Marketing in the
Johns Hopkins Whiting School of Engineering's Marketing and
Communications Office, we rae seeking a Associate Director of
Recruitment Marketing who will support the prospective student
enrollment marketing efforts for the school's graduate programs,
including the Whiting School's 10 department full-time/on-campus
master's and PhD programs, Engineering for Professionals online
master's programs, and the Doctor of Engineering (DEng)
non-residential doctoral degrees, as well as support of
pre-collegiate and professional and executive education efforts as
needed. Primary responsibilities will include developing content
and comprehensive strategies to recruit and enroll students through
marketing and communications tactics, including but not limited to
digital lead generation, email marketing, social media, blogs, and
video. The Associate Director of Recruitment Marketing will also
work with the communications team to create content and execute
organic marketing tactics to promote to a variety of stakeholders
as needed. Some domestic travel may be required. Specific Duties &
Responsibilities
- In collaboration with the director, develop and execute
recruitment marketing strategies aligned with the school's goals
for graduate, pre-collegiate, and professional and executive
education, leveraging market research and data analysis to identify
opportunities and trends.
- Manage and develop a full-funnel marketing campaign, through
paid and organic efforts, to generate student leads and establish
effective marketing tactics throughout the funnel, from awareness
to enrollment.
- Manage the development, maintenance, and execution of marketing
communications to students in the pipeline, up to and including
prospective and admitted students, through an integrated marketing
strategy, including but not limited to digital marketing, email
campaigns, and promotion of information sessions and webinars
through Slate.
- Develop, update, and manage the prospective student database
through Slate to ensure its integrity, and coordinate with the
admissions, enrollment, and lead nurture team to streamline
communications to effectively provide service to our prospective
students.
- Collaborate with the digital media manager, marketing
coordinator, and communications team on the creation, development,
and distribution of content for social media, website, blogs, and
digital platforms to share the student experience (i.e.
community-building events, career counseling programs, etc.). These
efforts will also promote the school's participation in or hosting
of recruitment events.
- Serve as the central strategist for promoting information
sessions, open houses, and program events (in-person and virtual),
including monthly Meet the Recruiter, Admitted Student Day,
etc.
- Responsible, in collaboration with the recruitment team, for
meeting application and enrollment goals. Must analyze all
marketing data, leverage market research, create marketing reports
on a regular basis, and make optimizations as needed to increase
overall conversions and enrollments.
- Work with director and other team members to support marketing
efforts for international, industry, and/or other partners relevant
to student recruitment.
- Serve as key point of contact for the data functions, marketing
options, queries, and more in Slate.
- As needed, travel domestically on behalf of the Whiting
School's graduate programs for recruitment and other
college-related events.
- Serve as a key contributor to providing high quality customer
service to meet the marketing recruitment and enrollment needs of
the Whiting School. Special Knowledge, Skills, & Abilities
- Excellent written and verbal communications skills
(writing/editing test may be administered), ability to manage
multiple tasks, and organizational and creative fluency.
- Must be able to function collaboratively and effectively in a
team environment, while also functioning autonomously with ability
to set own deadlines and workflow.
- Strong project management skills and experience with project
management tools (e.g. JIRA, Asana, Basecamp).
- Strong interpersonal skills, and ability to work
collaboratively with diverse personalities.
- Ability to work well under pressure in an ever-changing
environment.
- Requires working knowledge of Zoom, MS Word, Excel, Access, and
PowerPoint.
- Working knowledge of SLATE or other marketing automation
systems is highly desirable.
- Experience or working knowledge of Mailchimp, Constant Contact
or other marketing email platform.
- Experience or working knowledge of CMS systems.
- Experience with and working knowledge of WordPress.
- Experience working in recruitment or communications office of
an educational institution, nonprofit, or industry.
- Willingness to create and execute new strategies beyond paid
efforts.
- Ability to evaluate effectiveness of current recruitment
efforts against targets and benchmarks and recommend alternatives
as needed.
- Supervisory experience helpful. Minimum Qualifications
- Bachelor's Degree in related field.
- Five years related experience.
- Additional education may substitute for required experience, to
the extent permitted by the JHU equivalency formula. Preferred
Qualifications
- Degree in Marketing, Communications, Advertising, or Public
Relations preferred.
- Six to eight years of related experience in higher education,
establishing and executing an integrated marketing strategy, and
from that strategy, analyze multi-platform marketing campaigns with
the goal of generating leads, increasing enrollments, or
similar.
- The ideal candidate will be able to function collegially and
effectively in a team environment, working well with others toward
achieving objectives, but also work independently with the ability
to set own deadlines and workflow.
- Experience creating and executing digital marketing campaigns,
including paid, organic and social media. Classified Title:
Communications & Marketing Manager Job Posting Title (Working
Title):Associate Director of Recruitment Marketing/GELL
Role/Level/Range: ATP/04/PE Starting Salary Range: $72,600 -
$127,000 Annually (Commensurate with experience) Employee group:
Full Time Schedule: 37.5 hrs/wk, M-F Exempt Status:Exempt
Location:Hybrid/Homewood Campus Department name: Communications
Personnel area: Whiting School of Engineering
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Keywords: Celebree School of Elkridge, Reading , Associate Director of Recruitment Marketing/GELL, Human Resources , Baltimore, Pennsylvania
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