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Account-Based Marketing Manager

Company: VirtualVocations
Location: Allentown
Posted on: October 8, 2024

Job Description:

A company is looking for an Account-Based Marketing Manager to plan and execute multi-channel ABM campaigns for key target accounts in the Consumer Packaged Goods market.
Key Responsibilities

Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key target accounts
Collaborate with account leadership to gather insights and design tailored messaging
Drive the development of the Global ABM program and standardize best practices across the commercial team

Required Qualifications

6+ years of proven experience in B2B marketing, preferably within software/SaaS
Experience in running marketing campaigns focused on generating pipeline
Understanding of supply chain concepts, particularly for manufacturers
Experience with marketing technology tools for automation and CRM
Experience with tools such as Salesforce, HubSpot, INFLU2, and 6sense is a bonus

Keywords: VirtualVocations, Reading , Account-Based Marketing Manager, Executive , Allentown, Pennsylvania

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