Associate Director, Marketing - Biologics
Company: Sun Pharmaceutical Industries, Inc.
Location: Kingston
Posted on: October 5, 2024
|
|
Job Description:
Associate Director, Biologics Marketing
Overview
The role of Associate Director for Biologics Marketing requires a
highly motivated and resourceful individual who has solid marketing
acumen and leadership behaviors necessary to deliver brand
strategic imperatives. Demonstrated success in health care
professional (HCP) and patient marketing within
dermatology/immunology/rheumatology as well as Biologics is
REQUIRED.
The Associate Director of Marketing is a team leader recognized for
their ability to influence matrix team members and manage multiple
agencies for the successful development and execution of both HCP
and patient promotion plans. Experience with budget management,
samples management, forecasting, quarterly business reviews, and
life cycle management are expected. Effective cross-matrix team
collaboration with Sales, Medical Affairs, Market Access and the
Insights and Analytic teams are a requirement. Highly talented,
professional individuals who do not take themselves too seriously,
integrate well within teams, and have a sense of humor are
preferred.
Responsibilities
Lead annual brand and budget plan
Support annual forecast process and monthly performance updatesLead
annual manufacturing forecast process for product and track monthly
performance against forecast
Support evolution of the brand strategy and life cycle management
opportunities to continue to build the relevance of the brand by
addressing unmet needs in identified diseases
Update message platform across customers as new data become
available and ensure consistency of brand story across
customers
Create and execute personal and non-personal promotion consistent
with brand strategic imperatives and brand story
Partner with Digital Center of Excellence to develop as well as
ensure all brand digital strategies are optimized
Lead, manage and integrate agencies into the marketing team to
ensure project work is consistent with brand strategy and
differentiated
Collaboratively lead review of promotion with Medical, Legal, and
Regulatory Review team to arrive at compliant, effective
promotion
Partner with business analytics in the development of primary
research, assessment of secondary research and competitive
analyses; translate research and data into actionable insights
Align with business partners and agencies on measurement plans to
understand ROI and performance against KPIs
Work closely with Professional Relations in developing and
maintaining KOL relationships
Represent Sun and brand with patient and professional societies and
advocacy organizations
Required Qualifications
Bachelor's degree required, MBA a plus
5-7 years of pharmaceutical and or life sciences marketing
experience; additional pharmaceutical experience in sales, medical
affairs, and market access a plusExperience with marketing and/or
selling biologics within at least two of the following disease
areas is REQUIRED: dermatology, immunology, rheumatology
Brand marketing experience with HCPs and patients in the
USExperience in developing product strategy and tactical plans
aligned to brand vision, positioning and messaging
Experience with digital, media marketing, CRM and other programs to
build high "engage and act" customer journeys
Launch experience desirable
Recognized ability to influence matrix team members to deliver
brand objectives
Effective management of multiple agencies for both HCP and patient
promotion plans
Experience managing brand overall budget and agency specific
budgets
Demonstrated ability to manage multiple projects simultaneously,
set priorities and meet deadlines
Exceptional oral and written communication skills. Well versed in
Microsoft Office applications (PowerPoint, Excel etc..); Adobe
Analytics and Veeva desirable
PERSONAL SKILLS/ATTRIBUTES:
Transparent, ethical, honest, and collaborative team player
Positive attitude and the ability to work effectively in a dynamic
environment without losing focus on business goals
Strong and dependable leader who acts with humility and builds
trust with management and across all stakeholders and cross
functional groups including medical affairs, customer engagement,
market access, sales, sales training, finance, legal, regulatory
and compliance teams
Resourceful with an ability to manage multiple responsibilities
according to brand plan and timeline deliverables
Leadership mindset that seeks out opportunities to proactively 'own
the business'
Passion for value creation and building breakthrough brands with
strategies and tactics that uniquely deliver on our customer's
needs
Ability to be decisive based on strong analytical, project
management, technical, and fiscal management skills
Keywords: Sun Pharmaceutical Industries, Inc., Reading , Associate Director, Marketing - Biologics, Executive , Kingston, Pennsylvania
Click
here to apply!
|